InContext January 2008

TOWER Software introduces its new partner programme

Electronic Document and Records Management (EDRM) software vendor
defines channel strategy across EMEA

TOWER Software has announced the formalisation of its channel strategy across EMEA with a Business Partner Programme for its TRIM Context electronic document and records management (EDRM) solution. The programme’s ecosystem is comprised of four levels; strategic alliance partners, solutions providers, services partners and industry consultants. Supported by a dedicated business partner manager, each partner organisation is aided through an initial induction phase with training and support in sales, marketing and technical issues.

Tony Sumpster, President, Northern Region for TOWER Software explains, “ECM and EDRM are fast becoming critical enterprise technologies. This sector is experiencing significant growth, as organisations worldwide realise the importance of compliance, corporate governance, meeting various industry-specific standards as well as the sharing and tracking of corporate information, including email. While some analyst groups are predicting a 13-14% growth in the European ECM market, TOWER Software is growing at more than double that rate. The business partner programme will allow us to take full advantage of the opportunities in the market place and strengthen our network of sales and expertise.”

While TOWER Software has worked with technology, channel and consultancy partners in the UK for many years, this new Business Partner Programme elevates these relationships and marks an improved structure that benefits both the company and its partners.

For further information, call Clare Stacey on +44 (0)118 977 1212.

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